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1. When LEGO was falling faster than the towers built from their own bricks, the crisis meetings went on for days. Losses were skyrocketing, the brand was sinking. And then a young executive did the unthinkable — he cut everything. Marketing, new product lines, trendy collabs. He said, “We forgot what children actually play with.” It sounded reckless, but it allowed him to see the company’s real core. 2. The first thing he did was shut down nearly half the factories and let hundreds of employees
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1. When LEGO was falling faster than the towers built from their own bricks, the crisis meetings went on for days. Losses were skyrocketing, the brand was sinking. And then a young executive did the unthinkable — he cut everything. Marketing, new product lines, trendy collabs. He said, “We forgot what children actually play with.” It sounded reckless, but it allowed him to see the company’s real core. 2. The first thing he did was shut down nearly half the factories and let hundreds of employees
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