Measuring brand like direct response is the fastest way to kill good marketing ideas.
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A quick and direct comparison between sales and marketing 👇🏻 Primary goal of sales: Converting a potential customer into an actual buyer. Primary goal of marketing: Attracting potential customers and building brand awareness. Sales = Product, Existing Customer, Direct Promotion, Persuasion, Profit, Immediate Results. Marketing = Market, Potential Customer, Lasting Relationship, Growth, Reason to Buy. Simply put: Marketing prepares the market and attracts customers, while sales closes deals and
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TikTokconsult_hafez
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