Last month, we gave an introduction to the Marketing Funnel and discussed how marketers need a balanced mix of programs beyond email and search to effectively reach prospects wherever they may be ...

SAN FRANCISCO, CA / ACCESS Newswire / March 23, 2026 / Every year, hundreds of billions of dollars flow through venture capital, shaping which ideas get built, which founders get funded, and ...

B2B CMOs are shifting their demand marketers’ focus. Simply generating marketing-qualified leads (MQLs) is no longer enough. Marketing execs are now emphasizing down-funnel efforts that convert ...

In our previous columns, we outlined the need to deploy a balanced portfolio of programs across the marketing funnel and explored some specific top-funnel strategies. In this column, we examine what ...