"Powered by VideoAmp™" enables currency-grade big data and future-proof tech solutions to be directly embedded into the infrastructure of Agencies, Brands and Publishers NEW YORK--(BUSINESS ...

NEW YORK, June 17, 2026--(BUSINESS WIRE)--VideoAmp, the media performance platform, today announced an AI-powered reporting experience that lets media buyers and sellers interrogate VideoAmp's ...

With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions about whether it is “bringing an abacus to an AI fight.” Pacing the stage at ...

Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency measurement through first-party audience matching. Disney has been building out ...

NEW YORK—VideoAmp and TransUnion have released a comprehensive analytics solution for cross-platform media measurement and optimization that is built on the integration of VideoAmp's TV viewership ...

NASHVILLE -- I'm the first to admit that I've been one of the biggest critics of the accelerated shift to alternative TV currencies, but that's because I was mainly looking at the downsides: the ...

VideoAmp isn’t feeling as amped up about its future as it was last year. The startup may have established itself as one of the top alternative currency contenders among TV ad measurement providers in ...

NEW YORK--(BUSINESS WIRE)--Allen Media Group (AMG) today announced VideoAmp will be offered as a new currency in the 2023-24 Upfront season, beginning with The Weather Channel television network.

VideoAmp today introduced an AI-powered reporting experience designed to let media buyers and sellers query its census-level campaign measurement in plain English and receive ready-to-use answers, ...