Add Yahoo as a preferred source to see more of our stories on Google. Boxes of Truly hard seltzer. - PJ McDonnell/Shutterstock There are a lot of hard seltzers on the market, and you'll notice the ...

Add Yahoo as a preferred source to see more of our stories on Google. The bigger they are, the harder they fall, and on Friday, the makers of Truly Hard Seltzer admitted their massive bet on the ...

Boston Beer Company has released a new specialty pack for the summer tied to their Tequila Soda flavors, as the Truly Tequila Fiesta Pack is available. The company is basically marketing it in a ...

We are living in peak hard seltzer times. If you've yet to succumb to the glory that is spiked seltzer, perhaps this latest partnership will get you on board. Just in time for the holiday season, ...

Hard seltzer has been all the rage over the past few years, and now, you can even enjoy the popular sip at an innovative taproom. Truly will open its first hard seltzer taproom in Downtown Los Angeles ...

BOSTON — Truly Hard Seltzer, a subsidiary of The Boston Beer Co., has teamed with alcoholic ice cream maker Tipsy Scoop to launch a line of spiked seltzer-infused ice creams and sorbets. The frozen ...

The Official Hard Seltzer of U.S. Soccer is offering what's believed to be the largest single fan prize ever tied to American ...

There’s a big football game right about the corner, and while many are focused on who’s playing on the field, Truly Hard Seltzer is focused on making sure the game day spreads are at peak performance.

To Celebrate, Truly is Flipping the Script on Bottomless Brunch by Going “Truly Bottomless” with a Pantsless, One-Day-Only Pop-Up Event Hosted by Two of This Summer’s Hottest Reality Stars, Serena ...

"Truly helped establish hard seltzer as we know it today, but we recognize the segment is evolving for the drinker of tomorrow," said Boston Beer Company CEO Dave Burwick. "As hard seltzer enters the ...

As hard seltzer becomes a summer staple across America, one luxury candy company is making the ubiqutious drink a little more special. Luxury candy retailer Sugarfina has partnered with Truly Hard ...