Vallance Carruthers Coleman Priest (VCCP) has been handed the &£5m advertising business for Cadbury Trebor Bassett’s mint brands after beating off competition from incumbent roster agency Euro RSCG ...

Bulletproof has rebranded Trebor’s mint range, which comprises Extra Strong Mints, Softmints and Soft Fruits. The brand was last updated in 2009, when JKR redesigned it in a bid to appeal to 35- to 55 ...

The confectionery manufacturer appointed JKR in February 2008 on the strength of its previous work. The consultancy has been working with Cadbury Trebor Bassett since 2006, starting with its redesign ...

Mondelez is rolling out a new visual identity across its Trebor mints range. The new packs feature the slogan ‘Master of mintyness’ under the brand name, while the background design would “enhance the ...

Cadbury has appointed CMW to handle the digital strategy for its Trebor gums and mints brand. The agency will work alongside Fallon and PHD to take online the 'Mint People' creative campaign Trebor ...

Confectionary brand Trebor is bringing back its iconic “minty bit stronger” jingle in a campaign to mark its 100th anniversary. The push was developed in partnership with creative agency ELVIS. The ...

Mondelez has appointed Wieden+Kennedy to the UK creative brief for mints brand, Trebor, following work it has done for sister brands such as Trident, Stride and Halls. Wieden+Kennedy will create ...

It was like a Bateman cartoon: "The Judge With a Sense of Humour". After presiding over a recent case wherein the confectionery manufacturer Nestlé Rowntree appealed against a decision forbidding it ...

Traditional mints have been left with a huge hole in their sales after the pandemic caused a “seismic shift” in shopping ­habits. Top brands Polo and Trebor have been hit as people cut back on impulse ...