Don’t we all have fond memories of devouring approximately two to three bowls of Trix cereal while watching cartoons on a Saturday morning? Now we can make new memories with the just-released Trix ...

MINNEAPOLIS, Oct. 20, 2015 /PRNewswire/ — In celebration of General Mills' commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling ...

If you or your kids are big fans of breakfast cereal Trix, you'll soon see a new face on the front of the box. General Mills says a Houston-based bunny named Cinnabun will appear on the new release of ...

To be clear, the original mascot isn't getting replaced; General Mills just wants to celebrate the fact that they are getting rid of all artificial colors and flavors in exchange for real ingredients.

General Mills celebrates 60 years of silliness with the Trix Rabbit by visiting some of its most iconic appearances throughout history. This press release features multimedia.

Yes, kids, Cap'n Crunch is looking at you. And so are the Trix rabbit, Toucan Sam and Tony the Tiger. Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive ...

GOLDEN VALLEY, Minn. — One of Gen Z's most iconic bands is getting into the cereal game, and sharing the spotlight with General Mills' most popular cereal characters. The Trix Rabbit, Lucky the ...

On Monday, it came to my attention via the Shade Room, a blog about shade and rooms—and cereal!—that Trix is reviving its fruit shapes. Why? Nobody asked for that, especially not me. Turns out, some ...