From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

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Most B2B marketers still target one persona at a time— even though buying committees include dozens of stakeholders. That’s where orchestration comes in B2B buying has never been a solo act. Yet ...

WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences, according ...

The new verified data simplifies the process of reaching key audiences across digital platforms, enabling marketers to leverage the combined power of unique data sources in a single audience offering.

Adoption of account-based marketing (ABM) has soared in recent years, representing a significant step forward in terms of how B2B marketers identify and communicate with their prospects. However, the ...

The consumer behavior of older consumers remains understudied despite the group’s large numbers and high buying power. There are over 110 million adults in North America age 55 and over, representing ...