NEW YORK, March 04, 2021 (GLOBE NEWSWIRE) -- DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics has uncovered the first server-side ad insertion (SSAI) ...

Like many streaming services these days, Paramount’s Pluto TV has both AVOD titles and FAST channels. But based on my binge sesh this week, the ad experiences on Pluto differ drastically between these ...

As the buzz around server-guided ad insertion (SGAI) grows in the adtech and streaming worlds, what sets it apart from the more familiar server-side ad insertion (SSAI) and client-side ad insertion ...

The Media Rating Council (MRC) this morning released a draft of new guidelines and best practices for measuring advertising running on over-the-top (OTT) and via connected TV (CTV), as well as when ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brian Pozesky, strategy, video and retail at Flashtalking. In recent years, ...

LONDON, July 03, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global Server-Side Ad ...

SSAI is one of the crucial innovations that has allowed over-the-top (OTT) video to become a viable industry, because it opens up paths to monetization and helps to both absorb infrastructure costs ...

The demand for live sports streaming is skyrocketing as more high-profile events become available exclusively on streaming platforms. eMarketer predicts that in 2025, approximately 114 million people ...