These features are rolling out to subset of website owners in the UK and will expand it to more in the future.

Bing expanded its Webmaster Tools Performance Report. The update consolidates web search and chat metrics. The Search Performance API now reports on all traffic. Microsoft updates Bing Webmaster Tools ...

Google launched a new "Search Themes" feature for Performance Max campaigns. Search Themes allows advertisers to provide topics and categories to help guide Google's AI system. The goal is to help ...

Algorithms optimize what they’re given. Learn how signal quality, conversion data, and KPI alignment shape paid search performance. In an increasingly automated environment, paid search performance is ...