The concept of McDonaldization was developed by sociologist George Ritzer and is used to explain rationalization processes happening in a person's life. The author describes his concept this way: "the ...

Mannheim's theory of rationalization: an alternative resource for the McDonaldization thesis? -- The McDonaldization of American sociology: a metasociological analysis -- Munch(ing) on ...

For a long time now, fast food has become much more than quick meals. It’s shaped how many people now expect food, service, and daily routines to work: quickly, smoothly, and with very little ...

Do you want fries with that education? The question is one that many professors fear is essentially coming to colleges, as higher-ed leaders adopt practices from businesses in an attempt to rethink ...

The concept of McDonaldization, introduced by sociologist George Ritzer, refers to the global spread of fast-food culture, which prioritizes efficiency, predictability and control. This phenomenon has ...

We’ve been treated to a rash of stories about how new technological models for higher education raise questions about the viability of the traditional campus. After all, why invest in an elaborate ...