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Lotte Well Food Pepero, K Food's representative player, turned into a global festival on Pepero Day

Amid growing global interest in Korean music and culture, Lotte Well Food serves as the vanguard of the K-snack market and exports snacks to more than 70 countries around the world. In particular, ...
WCBD

LOTTE Wellfood Wraps Up Successful Pepero Day Celebration at Times Square, Expanding Cultural Influence Across USA

NEW YORK CITY, NY, UNITED STATES, November 13, 2024 /EINPresswire.com/ -- Global food brand LOTTE Wellfood successfully concluded its Pepero Day celebration at New ...
조선일보

Lotte Wellfood warns high won-dollar rate hinders Pepero global push

As LOTTE Wellfood set a goal to nurture Pepero, a chocolate snack, into a "1 trillion won global megabrand," it ran into the headwind of a rising won-dollar exchange rate (a weaker won). On the 10th, ...
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Lotte Wellfood renews Stray Kids deal to boost Pepero's global push from Korea

Lotte Wellfood said on the 29th that it extended its contract with idol group Stray Kids, the global ambassador for its flagship product Pepero. It appears to be a strategy to strengthen global ...
The Korea Times

K-pop snack collaboration gone wrong? Fans protest after Stray Kids’ Han missing from Pepero package

A Stray Kids collaboration package for the Korean snack product Pepero, produced by Lotte Wellfood, has sparked controversy among fans after it was discovered that one member, HAN, was missing from ...