It looks likely that iOS 26.5 will introduce advertising in Apple Maps, after a new pop-up was spotted in the beta.

How important is localized advertising to consumers—and why? Consider these findings from Locality’s new consumer research study, “The Local Lift: How Local Video Campaigns Increase Consumer Action,” ...

Digital media ad spend will climb to $104.1 billion while traditional media will see $80.4 billion in advertising ...

Howard Lerman is CEO of Yext, a local advertising, technology company. Lerman spoke to AdExchanger.com about his company and its strategy. Click below or scroll down: Consumers and Local Media Yext ...

Scale Social AI, a marketing technology pioneer that turns authentic customer content into localized advertising, announced today it has raised $1.3 million in pre-seed funding. The round was led by ...

Amazon’s advertising business unit has announced a new feature that will allow ad buyers to launch location-based, interactive video campaigns on its flagship streaming service Prime Video. The new ...

Google sent out emails to some of its Local Service Ads advertisers introducing "rich content" that can be pulled from your ...

There is an increased wariness among local ad buyers, and less spending is anticipated in the second quarter of 2025 — pushing it to its highest second quarter spending dip since the harrowing days of ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...