An important facet of any business plan is the marketing plan. The process of marketing includes finding, understanding and meeting the needs of the customer, as well as building the public awareness ...

Thoughtfully written to accommodate the time pressures on students and lecturers, this book provides a comprehensive understanding of the main concepts of marketing and offers a balance between the ...

Machine learning has been inducted into various domains for automation and insights. It has helped businesses grow by aiding decision-making based on data. Organizations create and deploy machine ...