The Covid-19 pandemic has forever impacted how consumers purchase products and services. To address ever-changing customer behaviors, companies must manage every stage of the buying process by ...

Over the last decade, companies have invested heavily to collect and store zettabytes of data. Organizations today may have tons of data, but they are still figuring out the best ways to fully unleash ...

This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing. Data privacy has always been a top priority in both ...

When did you first recognize data as a vital asset to your company or begin emphasizing data quality? Throughout my career in technology, I have consistently been reminded of the significance of data ...

Data security is crucial to protecting vulnerable individuals from potential harm. As many organizations work with sensitive information relating to specific groups, such as minors, the elderly or ...

Learn CRM data management best practices for cleaner customer and revenue data, including validation, enrichment, ...

The push to modernize, deploy new workloads and move data to the edge (and make good use of it) often leads to uncontrolled and inefficient growth of physical and virtual infrastructure. As a result, ...

DQM is becoming a core capability for organizations that need to make better decisions with data. What are the responsibilities of different roles in DQM? Data quality management is a crucial aspect ...

Data serves as the foundation of today’s biotechnology and pharmaceutical industries, and that foundation keeps expanding. “The appreciation of the value of data and need for quality data has grown in ...