Omar El Bahr is the CCO at nandbox, he's on a quest to enable everyone to build a mobile app for affordable prices. Mobile apps are now a go-to for many growing businesses, and for good reasons. Many ...

The customer journey on mobile applications can vary widely, as it can be unique to or complement other channels. As a result, organizations have many ways to craft a mobile app's customer journey map ...

The smartphone has become the center of digital life. Every journey, from shopping to issue troubleshooting to entertainment, increasingly begins and ends on our mobile devices. For brands, this shift ...

What’s the difference between a non-technology company building a customer-facing app and a tech company building and supporting a software-as-a-service (SaaS) product? One might suggest differences ...

That an organization maintains communication with its consumers before, during and after the purchase, is vital to build a good relationship with them. Using apps to improve customer service allows ...

Business interactions with customers who increasingly rely on mobile devices are especially complex. The new version of Kofax’s TotalAgility has been extended to let businesses create and manage ...

In J.D. Power’s retail banking satisfaction studies, USAA appears as a footnote — but a very significant footnote. Because USAA’s customer base is restricted to former and current military service men ...

Companies have often considered app adoption among their customers to have a positive impact on customer spending. According to new research from marketing professor P.K. Kannan at the University of ...