We can’t simply trust AI to make up for bland creative with sheer volume. The real performance shift happens when we use AI ...

Building on prior research demonstrating the effectiveness of out-of-home (OOH) advertising, new analysis from Clear Channel Outdoor (NYSE: CCO) and Super Optimal suggests that creative quality plays ...

The 1990s may have given us neon windcheaters, denim on denim and Rachel cuts, but they weren't all bad. The decade can also lay claim to being the heyday of television ads — when commercials were ...

Advertisements need to captivate viewers to be successful. Sometimes that means looking into the soul of the consumer. VidMob analyzed ad creatives in key verticals where a model gazes -- meaning ...

Dynamic creative optimisation (DCO) has become available to advertisers in recent years and it’s not just for search and social campaigns. Advertisers can leverage optimisation best practices to drive ...

Anger is an intense emotion caused in response to threats or frustration, and is accompanied by physiological arousal such as increased heart rate and tension. Many people may think that anger is bad ...

COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has released The New Rules of Creative Performance ...

Organizations in the service sector that have more creative employees enjoy higher levels of customer satisfaction, according to new research. Organizations in the service sector that have more ...