LOS ANGELES — Vans, VF Corp.’s footwear brand that cemented its place in pop culture via Sean Penn’s feet three decades ago in “Fast Times at Ridgemont High,” is making a play for fashionable young ...

Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, ...

The fashion marketplace has been cluttered with a number of brands and online stores to purchase clothes, shoes, and accessories from. With the influx of numerous brands coming into the fashion world, ...

Branding is how a company shares its values, connects with an audience and distinguishes itself from competitors. It’s become extremely important for businesses in marketing contexts to stand out in ...

The concept of branding can feel like a squishy thing, or seem like an abstraction. Ask an expert, and they might describe branding as a communication system that expresses the idea of a product or ...

One morning, while listening to a Spotify playlist, I stumbled across 'Buka semangat baru' a song by Indonesian artists. In my mind, it had always belonged to Coca-Cola. But I discovered it wasn’t ...

Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, ...

For decades, athlete endorsements followed a familiar formula: a logo on a hat, a television commercial, a few public appearances and a transactional exchange of visibility for compensation. But in ...

Sarah Staudinger might be ready to make some new friends. Financial sources told WWD that Staud, Staudinger’s Los Angeles-based contemporary brand, is starting to test the market, looking to bring in ...