Consumer behavior—how people buy and use goods and services—is a rich field of psychological research, especially for companies trying to sell products to as many potential customers as possible.

Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...

Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...

Consumer behavior trends are top of mind for brands and retailers in the quest to drive sales, boost loyalty and deepen customer engagement. But as history illustrates, consumer behavior is far from ...

In this episode of WWD Voices in Detail, Alexandra Pastore, deputy strategic content editor at WWD, is joined by Sarah Engel, president of January Digital, to discuss the consumer behavior trends ...

Effective marketing strategies require a profound understanding of the complex motivations behind consumer behavior, considering psychological, social, cultural and personal influences. The ethical ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

Paradoxical tensions among consumers are making their behavior unpredictable and baffling many sellers, according to a report released Monday by a global strategy and management consulting firm.

Consumer behavior is shifting at an unprecedented pace. The ways shoppers engage with brands, make purchasing decisions, and define value are evolving rapidly, shaped by new technologies, heightened ...

Technology has fundamentally reshaped how consumers interact with brands, gather product information and make purchase decisions. Digital technologies -- including online retailers, social media and ...