If a picture is worth a thousand words, a color may be even more valuable. Subconsciously, consumers ascribe various qualities to certain colors and, by extension, the brands they represent.

Now that another Red Nose Day has been and gone, it reminds us of the power that colour has in shaping how we remember brands. While the red nose itself may have evolved over the years, its simplicity ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

Tiffany & Co. has its robin’s egg blue. Christian Louboutin shoes have blood-red bottoms. Barbie sports a striking magenta that, thanks to a Herculean marketing blitz for the upcoming movie, now ...

To introduce the era of her third album, Lipa debuted cherry-red locks. Her colorist told Marie Claire they wanted something both “vibrant” and “vampy” — and landed on a deeper shade that could look ...

Although Veuve Clicquot had earned IP protection around this shade in the late 1990s, it ended up losing the court case in March this year via a small, but intriguing, point. The European Court of ...

For over twenty years, Pantone, through its Color of the Year program, has selected a color (or colors, 2021!) that reflects the latest color influences and highlights how what is happening in our ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The 21st century has brought a profound reimagining of what ...