Parent brand Colgate-Palmolive is incentivizing consumers to purchase a Hum smart toothbrush by offering a 30-day trial of Obé's content for live and on-demand fitness classes. Virtual fitness apps ...

Two millennial-focused tech-dependent brands -- Hum by Colgate, a smart electric toothbrush, and Obé Fitness, a digital workout platform -- have teamed up on app content. Starting June 11, Obé will ...

Colgate-Palmolive partnered with meditation app Headspace to offer weekly programming in the Hum by Colgate app that connects to its line of smart toothbrushes. Headspace will host "Mindful Moments" ...

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Colgate recently revealed a new smart toothbrush called hum, developed specifically to help consumers brush their teeth better. The pastel-colored toothbrush utilizes tech like smart sensors that are ...