Gap, Dick’s, and Starbucks are investing in original content as brands rethink what it takes to build a loyal audience online ...

Real-time brand strategy is more complex than being the first to notice something and react. Putting frameworks in place so your brand can step into relevant cultural conversations in an authentic and ...

A new year is almost upon us, and now is a great time to take an objective look at your company's brand strategy. Does your current strategy still serve your company and product offerings? Does it ...

Melanie Borden is the CEO & Founder of The Borden Group. She works with executives to align their brand with their LinkedIn strategy. When it comes to branding, there’s not a single element that gets ...

Everyone understands the importance of social media for business promotion and growth. However, many people don’t realize social media is also essential for building your personal brand. Personal ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

As the higher education market changes and colleges and universities compete for a smaller population of traditional-age students, The University of Akron is rethinking the way it builds its brand.

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

Should brand bidding be part of your PPC strategy? This post covers the for, against, and everything in between to help you decide. Paid search advertising has many arms. Marketers spend years ...

Brands need to implement policies and procedures to create material differences between their products and products sold by unauthorized resellers. These do not necessarily need to be physical ...

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