With its new partnership with Mattel Inc., Stila Cosmetics hopes to prove that the toy company’s highest-profile figurine is more than just a doll. Barbie, now celebrating her 50th birthday, is ...
Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. For the past two years, ...