In connection with the deal, Kering expects to license out the Gucci beauty brand to L’Oréal starting in mid-2027, which will begin their 50-year exclusive licensing agreement ahead of schedule.

MILAN - Ever since Corrado Brondi established Give Back Beauty, or GBB, in Geneva in 2019, the company's agile and flexible business model made of an ecosystem of different divisions spread across the ...

MILAN — Give Back Beauty and Mercedes-Benz Customer Solutions GmbH — a subsidiary of Mercedes-Benz Group AG — have inked a long-term business partnership, WWD has learned. The deal comes in ...

MILAN, Jan 31 (Reuters) - Italy's Give Back Beauty, which makes perfumes for luxury brands such as Chopard and ZEGNA, on Friday said it had agreed to buy domestic rival AB Parfums to grow its ...

Zegna has a new beauty licensee. The brand has signed a licensing deal with Give Back Beauty for the creation, production, marketing and distribution of fragrance and cosmetics for the brand, ...