The Ariel Motor Company has always put performance first, and its latest iteration of the iconic Atom turns the volume way up. Officially known as the Ariel Atom 4RR, the newest member of the Atom ...

“Engineered to eclipse supercar performance on track.” These are the words British carmaker Ariel uses to describe the latest wheeled insanity it came up with, the Atom 4RR. Not only that, but we’re ...

As cars are increasingly driven by computers, and the process of driving becomes further detached from human engagement, the class of pure enjoyment-focused track weapons is likely to see continued ...

Driving the most ultimate Atom ever proves Ariel has managed to truly nail down such wild performance ...