Tim is an Australian Senior Editor based in Germany who has been passionate about video games since he first picked up a PlayStation 1 controller to play Crash Bandicoot as a kid. He started out with ...

We have psychologist Carl Jung to thank for the 12 brand archetypes: he developed a theory that we’re all hardwired to recognize and react to distinctive personality traits. Why should you use them to ...

The term "archetype," as used in advertising, is based on Carl Jung's theory that humans have an innate tendency to use symbolism to understand concepts and that the subconscious plays a role in ...

I've been playing video games almost my entire life, with a particular preference for RPGs, Strategy Games, and 3D Platformers. When I'm not writing or gaming, I usually work on my own game projects ...

Ashes of Creation is an MMORPG that features an interesting class and Archetype system. Players start by picking one Archetype, and later a second, which creates a new class and playstyle. With the ...

One of the watchwords of psychology is neurosis. Although sometimes referred to as "insanity" in popular culture, "doing the same thing over and over again, expecting a different result" actually ...

An archetype is an original model of a person, ideal example, or a prototype after which others are copied, patterned, or emulated; a symbol universally recognized by all. Archetypes put context to a ...