When you open the ad management dashboard, about 30 columns of numbers are lined up. Impressions, reach, CPM, CTR, CPC, frequency...Not knowing which ones to look at, you end up just checking the ...

"Will getting ad management certifications give me an advantage in winning freelance projects?"I often receive this question ...

DENVER—Imagine Communications has unveiled new features and improvements to xG Linear, its ad management platform for MVPDs in North America. The new xG PlacerPlus features are designed to help the ...

Operative has launched a new slate of products built on a unified platform that it says will help media companies automate advertising and broadcast management workflows, connect systems more easily ...

Content Ignite, the publisher-first advertising technology and monetisation platform, has today announced the launch of Fusion Ad Stacks, a groundbreaking new feature of its Fusion platform which ...

Search engine giant Google owns over 91 percent of the global search market share, making it a powerhouse advertising opportunity for businesses of all sizes. In fact, according to the State of PPC ...

Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is gaining momentum. Publisher monetization platform Sovrn is expanding availability of its ...

Frequency capping has long relied on a static “set it and forget it” mindset: once every 24 hours, three times every seven days and so on. This passive approach to avoiding consumer ad overexposure ...