From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

She speaks in a low, patient whisper punctuated by a wide smile, her face inches away from the camera. Her voice is soothing and her eyes are warm. "Let me give you this shield potion," she says, ...

ASMR is the latest craze that is sweeping the internet, so it’s no surprise that many K-pop idols have given it a try. ASMR stands for “autonomous sensory meridian response,” which describes a ...

Hope you liked my voice ahh ...

The perpetuating social media universe of people tapping surfaces, crinkling paper and whispering into microphones might seem bizarre to newbies. But many people experience what is called autonomous ...

Crinkling paper, smoothing sand, slime: it’s all pretty standard in your typical ASMR video. If you are having trouble relaxing, ASMR videos are here to the rescue. If you’re not familiar with ASMR, ...

Last summer the candymaker Reese posted a feature-length video on YouTube called Reese the Movie. In a Reese-orange room, five popular YouTubers sit around a Reese-orange table and whisper into their ...

On April 5, a YouTuber known as Gibi ASMR uploaded a surreal track-by-track tribute to Billie Eilish’s debut album, When We All Fall Asleep, Where Do We Go? It’s not your typical YouTube pop tribute.

You may have heard of ASMR, the increasingly popular internet-based relaxation trend. You might have caught the New York Times’s blog post about the phenomenon, or the Washington Post’s profile piece ...